Website Terms

Logos and Logotypes

We’re happy to design a logo that will be a good fit for your business. But if you have one already, we’d like you to know we have some requirements: Logos must be supplied as either a high-res PNG with transparency, or ideally an SVG graphic file no more than 1MB in size.

Images

We don’t supply stock photography. This means you’ll need to source images to be used on your website. We’d much prefer it if you could take the pictures yourself: this is great for showing you’re genuine and therefore trustworthy.

If you must use stock photography either you can supply it or we can add purchases to your bill. You’ll only be charged for images you will already have seen in mockups.

Typefaces / Fonts

Whilst some fonts are free, others cost money, and some are chargeable depending on the situation. For example, the Calibri font is free if you use it in Microsoft Word. But if you want to buy it, you’ll find it’s very costly.

Of course, this means we need to be careful when building your site that we don’t get in a situation where an expensive font is required but neither party wants to pay for it!

Sometimes we might suggest an alternative font that looks similar to the one you’ve already used in your logo or elsewhere, but is available at a reduced cost, or even free.

Typefaces make a huge difference to the look and feel of a project, so we always give them our careful attention. But because they can slow down your site if there are too many of them, we will only use a single font file, or at most three in special situations.

Revisions

We want you to be happy with your website and we’ll go the extra mile for you when we can. But we have a business to run too. We don’t like making more than a reasonable amount of revisions to what we’ve already built.

All of our products come with one revision, any extra revisions will be chargeable at a rate that we see agree on.

Domains

A domain name, or the address of your website, is a crucial part of your business. It’s something that will stay with you for it’s entire lifetime, and it accrues value over time.

We are happy to work with a domain that you have purchased yourself. Purchasing your domain yourself is the safest option because you retain control over such an important link between your business and your website.

We never want to control this aspect of your business. We’ve seen other web companies hold a business to ransom because they won’t release the domain, even for an exorbitant fee. It’s really bad practice which we don’t want to follow.

Modules

A “module” is our way of describing a group of content on a page. They’re where the content shifts to discuss something else. More modules mean you can have a longer conversation with your audience.

As with every business conversion, you want to have enough content to convert, but not too much so that you turn buyers off.

We’ve found that between 5 and 7 modules are enough to explain a value proposition and close the top of the sales funnel for most types of businesses.

Providing Copy

We would like you to supply the copy for the website wherever possible. You know your product and business the best, and you know your customers too. But we recognise it’s not always easy to come up with copy that sounds appealing, and that increases the chances of converting a visitor into a customer.

We strongly advise against using AI to write any copy other than grammar and spelling checks. It makes it very challenging for actual humans to read.

Deliverables

We generally like to provide you with a hosting service so that we can maintain your website ourselves.

However if you would like to take delivery of your files and arrange hosting yourself this is possible too. We will let you know the requirements and recommend some alternative hosting providers.

The files will be provided as compiled HTML, CSS and JavaScript and will not include any of the git history or pre-bundled versions of these files.

If you wish to have access to these, please speak to us.

Content Management Systems

Content management systems are important to get right. We don’t build them ourselves, we know how painful that can be. Instead we leverage existing solutions that are either open source or that are reasonably priced systems backed by established companies.

Although we don’t recommend WordPress, there are plenty of alternatives in this space. Some of our favourites are Webiny and DatoCMS.

Whatever you decide to go with, there will be a monthly cost, either from us to cover hosting and maintenance, or from the company that provides that service.

Hosting

We typically host our clients’ sites on our secure, fast, distributed hosting provider. This means your content will be available almost instantly to the rest of the world and has a guaranteed uptime of around 99%.

This hosting is not a server sitting under our desk: it’s a system that is built for static sites, provided by industry leading experts. It also boasts one of the top performing content delivery networks in the world, meaning that wherever your customers are, there will be practically no delay in reaching them.

Any compute functions that are attached to any of our sites work in isolation, which means they could be in an entirely different data network from other users and have zero chance of contaminating other resources, or slowing them down.

Hosting costs for the types of sites we build is minimal, from £6 for a simple site, though this may increase if you want certain extra features that aren’t included in the standard packages.

Payment Buttons vs Ecommerce

What’s the difference between an ecommerce system and a payment button?

An Ecommerce experience is the one people are most familiar with: they can choose products, adding them to a shopping cart, then go to a checkout page, alter quantities if they like, then pay without leaving the website.

Ecommerce is good for controlling the branding at every step, and for allowing users to purchase more than one item at a time.

A payment button is where you show your products, but there is a button on each product that takes you to a PayPal or other 3rd party site to complete payment.

These solutions are good for a quick purchase but fall down when users want to buy more than one product at a time. They can often reduce conversions because of the jarring experience of leaving your website and uncertainties about the authenticity of the third party service.